Our History

Roots firmly established on the North Coast since 1998

Our store was set up in the small surfing town of Ballito, by local surfers Johno and Bernice Hutchison. After traveling and surfing around the world, we grabbed the opportunity to offer that same surf-stoke lifestyle to Ballito locals and international visitors alike.

 This store has been a fundamental part of the surfing community.

The family’s involvement in surfing events, outreach programs and development surfing has moulded our resolve to offer the best range of quality surfing products and beach accessories. Our focus is to provide every customer with professional service and the widest range of local and international choices.

We’re so grateful to have the constant support of our loyal customers.

 Our shores offer some of the best surfing conditions in Southern Africa (and the world) and we’re blessed to be a part of that. Our passion for surfing and our love for the place where we live, inspires us to remain the only local hardcore surf store in Ballito. Our loyal and helpful staff have contributed to the positive customer relationships that have been nurtured over the past 3 decades.

 We’ve seen so much progress in the surfing world since opening our doors.

 The Hutchison Handcrafted Pros, The Mr Price Pro (now known as The Ballito Pro) and a variety of local learn to surf initiatives, just to name a few. We’ve been here through it all. We’ve seen young customers bloom and flourish into surfing champions, competing for world titles or simply marrying the love of their lives.

Welcome to our family. We look forward to assisting you soon!