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THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED

After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.

The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.

THE UGLY TRUTH: 67% WASTE

Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. 

Surf grip is still made using the same inefficient and limiting processes as it has for decades.

Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.

*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods

WHY IS MOULDED TRACTION BUILT BETTER?

Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.

PROTO™1.4 reduces waste to just 5%!

We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. 

The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.

More grip. Less waste.

That’s the difference.

WHAT ABOUT PERFORMANCE?

Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding. 

We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...

Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.

Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.

With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.

MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN

13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. 

Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.

Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. 

Italo increased the profile of the traction on the kick incline and in the "sweet spot".

Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.

RECOIL KICK: SPRING LOADED KICK TAILS

"I love! Can I get a steeper kick?" - Italo

The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.

The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. 

Italo steepened the kick to a 46° angle.

Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.

THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED

After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.

The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.

THE UGLY TRUTH: 67% WASTE

Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. 

Surf grip is still made using the same inefficient and limiting processes as it has for decades.

Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.

*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods

WHY IS MOULDED TRACTION BUILT BETTER?

Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.

PROTO™1.4 reduces waste to just 5%!

We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. 

The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.

More grip. Less waste.

That’s the difference.

WHAT ABOUT PERFORMANCE?

Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding. 

We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...

Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.

Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.

With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.

MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN

13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. 

Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.

Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. 

Italo increased the profile of the traction on the kick incline and in the "sweet spot".

Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.

RECOIL KICK: SPRING LOADED KICK TAILS

"I love! Can I get a steeper kick?" - Italo

The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.

The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. 

Italo steepened the kick to a 46° angle.

Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.

THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED

After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.

The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.

THE UGLY TRUTH: 67% WASTE

Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. 

Surf grip is still made using the same inefficient and limiting processes as it has for decades.

Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.

*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods

WHY IS MOULDED TRACTION BUILT BETTER?

Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.

PROTO™1.4 reduces waste to just 5%!

We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. 

The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.

More grip. Less waste.

That’s the difference.

WHAT ABOUT PERFORMANCE?

Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding. 

We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...

Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.

Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.

With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.

MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN

13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. 

Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.

Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. 

Italo increased the profile of the traction on the kick incline and in the "sweet spot".

Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.

RECOIL KICK: SPRING LOADED KICK TAILS

"I love! Can I get a steeper kick?" - Italo

The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.

The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. 

Italo steepened the kick to a 46° angle.

Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.

THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED

After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.

The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.

THE UGLY TRUTH: 67% WASTE

Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. 

Surf grip is still made using the same inefficient and limiting processes as it has for decades.

Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.

*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods

WHY IS MOULDED TRACTION BUILT BETTER?

Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.

PROTO™1.4 reduces waste to just 5%!

We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. 

The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.

More grip. Less waste.

That’s the difference.

WHAT ABOUT PERFORMANCE?

Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding. 

We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...

Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.

Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.

With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.

MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN

13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. 

Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.

Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. 

Italo increased the profile of the traction on the kick incline and in the "sweet spot".

Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.

RECOIL KICK: SPRING LOADED KICK TAILS

"I love! Can I get a steeper kick?" - Italo

The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.

The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. 

Italo steepened the kick to a 46° angle.

Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.

THE BIGGEST REVOLUTION IN SURF TRACTION SINCE IT WAS INVENTED

After 3 years of intensive development with World Champs Mick Fanning and Italo Ferreira, we've created a traction pad that both elevates your surfing and drastically reduces manufacturing waste.

The Good Design Awards are the highest honour for design and innovation in Australia and are recognised on a global level, rewarding diverse projects across 11 disciplines, including excellence in architectural design, engineering, fashion, digital and communication. The Awards have been setting the international standard for good design for more than six decades and embody the philosophy that design has the power to shape a better world. Past winners include the likes of the Tesla Model S, Flowhive, A-380 jet, and more.

THE UGLY TRUTH: 67% WASTE

Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. 

Surf grip is still made using the same inefficient and limiting processes as it has for decades.

Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.

*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods

WHY IS MOULDED TRACTION BUILT BETTER?

Instead of cutting from blank EVA foam blocks, every element is made using moulded technology for ultimate precision.

PROTO™1.4 reduces waste to just 5%!

We mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. 

The end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.

More grip. Less waste.

That’s the difference.

WHAT ABOUT PERFORMANCE?

Because moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding. 

We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...

Mick Fanning: 5'11" natural foot with a fundamental approach that's calculated and precise.

Italo Ferreira: 5'7" goofy foot with explosive, unpredictable flair and a massive bag of tricks.

With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.

MULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN

13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™. 

Through the 3-year R&D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.

Mick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element. 

Italo increased the profile of the traction on the kick incline and in the "sweet spot".

Prototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.

RECOIL KICK: SPRING LOADED KICK TAILS

"I love! Can I get a steeper kick?" - Italo

The RECOIL kick is where it all started and was identified as a potential game-changing component to modern surfing. The rear hex pattern offers a natural folding point that springs back when compressed. The steep alpine kick provides engaged response through critical manoeuvres.

The form-fitting concave underside is designed for the convex deck of a performance surfboard for premium application. A channel on the top of the kick allows flex to form-fit any shaped deck. 

Italo steepened the kick to a 46° angle.

Prototype Notes: The increased kick angle raised its overall height from 32mm to 38mm.

Please Note: This product will incur additional shipping costs above the flat rate of R230 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping

Product Details:

Carry your essentials with ease using the Search Duffle 45L Searchers Travel Bag. The separate shoe pocket keeps your shoes separate from your other belongings, and the surf kit organiser provides dedicated storage for your surf gear. The removable wetsack keeps your wet items separate and prevents leakage. With multiple carry options, including breathable backpack straps, you can choose the most comfortable way to transport your bag. Whether you're heading to the beach or embarking on a travel adventure, this duffle bag offers convenience and functionality.

Please Note: This product will incur additional shipping costs above the flat rate of R230 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping.

Product Details:

Rip Curl F-Light Cabin Travel Bag is perfect for those weekend getaways or for business trips, where packing light is the key. 

Please Note: This product will incur additional shipping costs above the flat rate of R230 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping.

Product Details:

Travel efficiently with the F-Light Transit 50L Searchers Travel Bag. The laptop section offers convenient storage for your electronic devices, while the compression molded EVA base ensures durability. The external compression straps keep your belongings secure, and the telescopic handle and inline skate wheels provide smooth and easy mobility. With lockable zips, your items stay safe and protected. This travel bag is designed to meet international cabin size requirements, making it perfect for your next adventure. Whether you're traveling for business or pleasure, this travel bag combines functionality and style.

Please Note: This product will incur additional shipping costs above the flat rate of R230 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping.

Product Details:

Looking for that perfect travel bag that is lightweight and durable? Rip Curl's F-Light Global Travel Bag is built for those long excursions around the globe without having to worry about that dreaded extra baggage weight.

CORDURA® RECYCLED POLY, H:760mm W:450mm D:310mm, Compression moulded EVA base, Self-standing, External compression straps, Telescopic handle, Inline skate wheels, Lockable zips, Check-in size, Clip & connect system - make travelling easier.

Please Note: This product will incur additional shipping costs above the flat rate of R230 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping.

Product Details:

Product Details:

• Airport regulation size
• Volume: 33 Litres [Expandable to 43L]
• Expandable side Gusset -adds 15L
• Doubles as a wheel system for your board cover,
• Comes with expandable straps to secure your board.
• Split-level zip design for easy access
• 2  x Internal Packing Cells
• Reinforced PVC base
• Neoprene padded carry handles
• Telescopic handle & load compression straps
• High Quality Bearing Wheels
• Travel Document Pocket
• Locking zip heads

Product Details:

• Leash not included

Please Note: This product will incur additional shipping costs above the flat rate of R150 due to weight and fragility. This charge will be quoted for and added to your final invoice before shipping.

Product Features: 

The perfect travel accessory or post surf companion. Quality and style that you can trust.

Product Details:

• Designed for youths
• Length from shoulder: 90cm
  
• Material: 340gsm lightweight 100% cotton
  
• Fit: Oversized arm openings
  
• Extra's: Kanga pocket with a lightweight hood

Additional Features:

• Weight: 5kg's
• Dimensions: 40 x 40 x 20 cm